Trademarks
You’ve invested time, money, and creativity into your brand — the last thing you need is someone else owning the name you worked hard to build. Trademarks give you the exclusive legal right to your business name, slogans, and logos so you can scale confidently and avoid costly rebrands.
You Need a Trademark If…
You’re launching a business, offer, or product
You’re obsessed with your brand name or slogan
You’ve invested in branding, websites, or marketing
You’re worried competitors might copy your ideas
You plan to sell your business one day
You want to scale with peace of mind
THE TRUE VALUE OF A TRADEMARK
Why do I need a trademark?
Because without one, your brand isn’t legally yours.
Watch the brief video below to get the full explanation of why a trademark is such a valuable asset to have as a business owner.
A trademark gives you the exclusive right to use your business name, course name, podcast title, slogan, or logo in all 50 states. It’s the only legal protection that ensures no one else can profit from, confuse, or copy the brand you’ve worked so hard to build.
Your LLC doesn’t do that.
Your domain name doesn’t do that.
Your Instagram handle definitely doesn’t do that.
Those things help you show up, but only a federally registered trademark gives you true ownership and legal backing to protect it.
Without it? You risk:
Forced rebrands after investing in design, content, and marketing
Copycats diluting your reputation and confusing your audience
Losing the ability to scale or license your brand down the line
Whether you’re launching a signature offer, building brand equity, or simply tired of looking over your shoulder—this is how you claim your name and protect your growth.
Trademarks aren’t just for big brands. They’re for founders, creators, and industry leaders who are building something worth protecting—and who don’t want to wake up one day being told they have to change the name they’ve already invested in.
How it works
We don’t just file trademarks.
We give you strategy, clarity, and protection—at every step.
HERE'S WHAT TO EXPECT:
Step 1: Brand Discovery Questionnaire
You’ll start by completing a short, strategic questionnaire about your business and the name, phrase, or logo you want to trademark.
This gives us everything we need to conduct a comprehensive legal search with context—not just keywords.
Step 2: Full Trademark Clearance Search
Before you invest in branding, we help you avoid legal landmines.
We’ll conduct a full clearance search that includes:
→ Federal trademark databases (USPTO)
→ State trademark records
→ Common law uses (including websites, social media, and domains)
Our goal: Identify any existing marks that could create a risk of refusal—or a future legal conflict.
Step 3: Opinion Letter + Strategy Guidance
You’ll receive a comprehensive report outlining:
→ Any potential conflicts or risks
→ Whether your mark is high or low risk
→ The best strategy for moving forward
→ Our recommended class(es) to protect your goods/services
You’ll receive this within 7–10 business days of submitting your questionnaire.
Have questions? A complimentary consultation with our lead attorney is included to walk you through the results and options.
Step 4: Application Filing
We prepare and file your trademark application with the USPTO—including all strategy-backed decisions and legal nuances.
No guesswork. No missed boxes.
Just a clean, professional application filed by a team with hundreds of successful trademarks under our belt.
Step 5: Office Actions + Ongoing Application Support
If the USPTO issues an Office Action (a formal response or objection), we’ll respond on your behalf.
→ For low-risk applications, we include responses to both non-substantive and substantive Office Actions at no additional charge.
Your application stays on track, with no hidden fees or surprises.
Step 6: Registration + Long-Term Protection
Once your trademark is registered, you own the exclusive rights to that name, phrase, or logo in all 50 states.
We’ll:
→ Track your renewal deadlines (at no extra cost)
→ Offer optional Trademark Monitoring to keep an eye on new filings that may infringe on your rights
→ Support your growth with licensing, enforcement, or expansion strategies as needed
Most Businesses Have More Than One Trademark
Your business name is just the beginning.
If you’re launching, scaling, or building a brand ecosystem, you likely have multiple pieces worth protecting:
Program and course names
Signature offers and taglines
Podcast titles and digital products
Logo variations or sub-brands
Every one of these could be a separate trademark—and if it’s part of your brand identity, it deserves protection.
CLIENT REVIEWS
Legal Strategy Behind the Brands You Know
From 7-figure coaches to viral content creators, our clients are industry leaders who move fast and dream big. We’re proud to be the legal team they trust to keep their businesses protected and their brands growing.
Heather
Owner and Founder of Bounce Bright
“Taking the leap to trademark our business with Berkley is one of the best decisions we’ve ever made! During our discovery call, we quickly realized the value of Berkley’s knowledge and expertise. She made the process so simple and so quick; we answered questions and signed some forms and Berkley did all the heavy lifting with the application. We have worked extremely hard to build our business and trademarking with Berkley has given us so much peace of mind that our brand will never be compromised. If you’re thinking of working with Berkley don’t hesitate because she’s the Trademarking Queen!”
Debbie Dodge
Earth and Soul Beauty
Working with Berkley and her team has been such a wonderful experience. Their support, clarity, and genuine care made the trademark process feel easy and comforting. Knowing my brand and all of my TM’s are fully protected has given me peace of mind that has been truly invaluable. They are an absolute dream team.
Ashley + Lauren
Picnic & Event Company
“We cannot say enough good things about our sweet Berkley! She is SO knowledgeable. We could not have made a better choice in trusting her with the trademark process for our small business. It was seamless and she did every ounce of the heavy lifting, making a confusing and hard process seem easy and simple. She is so clear and communicative through the entire process, and her flexibility and speed to get things done is unmatched! We are so thankful to have her for all future legal needs for our business, and for the friend we found in her! So much love for Berkley.”
Kait Cozzens
Morph Copy House
“When I reached out to Berkley about trademarking my name for my copywriting business, I had little to no idea of what the trademarking process would look like. She was the first lawyer I reached out to (after stalking nearly half of all business attorneys to exist) and I immediately felt at ease. She is SO knowledgeable, down to earth, and cares about your business like it’s her own. If I could register one million trademarks with her, I would! Choosing Berkley and her team was the best decision I could have made for my brand. Just do it!”
"I reached out to Berkley and she and her team were extremely easy to work with, very professional, and made sure that the process was very clear!"
Gala McCray
"Her team has helped me navigate everything from trademarks, to protecting my IP, to building out my website, making sure the correct language was there!"
Erem Latif
"It's no coincidence that shortly after hiring her my income doubled and then triple and Rich Queen was able to scale to consistent million dollar months!"
Leanne Lopez Mosley
Featured in:
Ready to Protect Your Business?
Choose Your Trademark Package
Select the number of trademarks you want to register now:
1
Trademark
Perfect for protecting your business name or flagship offer.
INVESTMENT: $2,500
(plus USPTO Filing fees)
2
Trademarks
Business name + tagline or logo? You’re covered.
INVESTMENT: $4,750
(plus uspto filing fees)
3
Trademarks
Great for brands with multiple core offers.
INVESTMENT: $7,000
(plus uspto filing fees)
4
Trademarks
Ideal if you’re building a suite of products or courses.
INVESTMENT: $9,250
(plus uspto filing fees)
5
Trademarks
Our most popular bundle for scaling entrepreneurs.
INVESTMENT: $11,500
(plus uspto filing fees)
Need More Than Just Trademarks?
You might also need:
→ Custom contracts
→ Copyright registration
→ Website compliance
→ Strategy behind scaling your legal foundation
Get a full-day private legal experience with our Legal VIP Day.
Have More Than 5 Trademarks?
For the founder with a fast-growing brand and multiple offers, meet LIMITLESS:
Our premium trademark membership
→ Up to 15 trademarks annually
→ One flat fee
→ White-glove support
Contact us for more information on this offer.
If you have any questions, click the link below book a call with us!
FREQUENTLY ASKED QUESTIONS
What You Need to Know
What is a trademark?
Any word, phrase, or design that identifies the source of your goods or services.
Watch the video for a more detailed explanation.
What’s the difference between copyright and trademark?
Trademarks protect any word, phrase, or design that identifies the source of your goods or services. While copyright protects any original work of authorship, like the contents of an ebook or the videos in a course.
What can’t be trademarked?
Trademarks protect any word, phrase, or design that identifies the source of your goods or services. While copyright protects any original work of authorship, like the contents of an ebook or the videos in a course.
Do I need to trademark my name if I’m “just” a coach, service provider, or digital creator?
Yes. The moment your brand name is tied to a service, digital offer, podcast, event, or product—especially if it’s your signature thing—it becomes intellectual property. You don’t need a storefront or a huge brand to justify protecting your name. You just need a business that’s growing.
Can I trademark the name of my course, event, podcast, or program?
Absolutely. These are some of the most commonly trademarked assets in the online space. If it has a distinct name and people associate that name with your brand, it can often be protected—especially if you’re using it for ongoing offerings or intend to scale.
Is it worth trademarking if I don’t have a huge business yet?
Yes. Trademarking is about securing the future of your brand, not just reflecting your current size. If you plan to grow, license, sell, scale, or protect your reputation, filing early gives you peace of mind—and legal leverage—as you expand.
How soon should I trademark my business name?
You can trademark a name as soon as you have a good-faith intent to use it—ideally before you launch. There are two types of trademark applications: one for before you start using a mark, and one when you’re already using it in connection with your goods or services. The sooner the better, but it’s never too late—unless someone else registers a similar name first.
Can I start using my name right away or do I have to trademark it first?
You can start using your name right away, but it’s safest to file as early as possible—ideally before launch. Otherwise, you could unknowingly infringe on someone else’s trademark and be forced to rebrand later.
Can I file a trademark myself?
You can, but it’s not recommended. The USPTO is a legal system, not a form-filing service. There are legal strategies, class selections, and evidentiary rules that trip up non-attorneys every day. Mistakes can cost you time, money, and even your rights.
Is my business name, logo, and tagline all one application?
No. Each word, phrase, or design is its own application. Each logo variation is also treated as a separate trademark—even small changes in layout or design are considered different marks.
Is my name protected because I filed an LLC?
No. Forming an LLC only prevents someone else from registering the same business name in your state. It does not give you nationwide rights to your brand. Only a federal trademark does that.
What if my business name is already taken on Instagram or the domain I want isn’t available?
Social handles and domains don’t determine trademark rights. What matters is whether someone is already using that name in your industry. That’s why a legal clearance search is essential.
What happens if someone else trademarks the same name before I do?
They will likely own the legal rights to that name, and you could be forced to rebrand—even if you’ve been using it publicly longer.
How long does the trademark process take?
On average, about 14 months or more. However, the day you file is the day you gain priority to the name in the eyes of the USPTO. We begin work as soon as you book so your place in line is secured as quickly as possible.
How long does a trademark last?
A trademark can last indefinitely as long as it’s properly maintained and used. The USPTO requires periodic renewals, but your rights don’t expire as long as those are filed and the mark stays in use.
I’ve seen filing services advertise trademarks for $1,000. Should I trust them?
Be careful. Many filing services are not attorneys and operate like high-volume trademark factories. It often costs more to fix a bad filing than to do it right the first time. Experienced trademark attorneys typically charge between $2,000–$5,000 for proper protection.
Want help deciding what you need?
With 300+ trademarks secured, we know what it takes to protect the brands that are shaping today’s digital landscape. If you’re ready for clarity, confidence, and a legal foundation built to scale, we’d love to support your next move. Use the button below to book a call and let’s map out your best path forward.
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There’s nothing like that trademarking feeling. Just ask our clients!
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We’ve Helped Hundreds of Entrepreneurs Protect—and Grow—their Brands
Whether you’re building your first offer or expanding into new territory, trademark protection is a power move that supports your next level of growth.
As specialists in small business and digital brand law, we’ve worked with founders across industries, including:
Online Business Coaches
Health & Wellness Coaches
Interior Designers
Social Media Managers
Fashion Designers & Apparel Brands
E-commerce Businesses
Pilates & Fitness Studios
Wealth Managers
Brand & Web Designers
Therapists & Healers
Wedding & Event Vendors
Spiritual Entrepreneurs & Psychics
If your brand is gaining traction. It’s time to protect it.